Each person is unique.
Each path to healing is as well.

Let our HIPAA-compliant, digital SaaS platform help you navigate YOUR true path.

  • – Personalized healing recommendations

  • – Informative content

  • – Evidence-based guidelines

  • – Connections to vetted services

  • – Financial support

Request a Demo of TruePath

TruePath inspires and simplifies holistic healing for those impacted by life-changing health conditions, starting with cancer.

Even when faced with the same diagnosis, each individual’s path to healing will be unique based on their personal situation and values. We must honor these differences in order to optimize health outcomes and quality of life.

At TruePath™, we recognize and address multiple, interrelated dimensions of wellness that are vital to a person’s holistic well-being and healing. Beginning with our HIPAA-compliant, patent-pending intelligent digital SaaS platform, we connect patients and caregivers impacted by a life-changing health condition with curated, personalized, and appropriately-timed “whole person” self help solutions, resources and information.

Our mission is to improve health outcomes and enhance quality of life for each patient and their loved ones.

“I only see my doctor every two weeks. But I want to do everything possible in between those visits to increase my chances of surviving.

Please tell me what I should do and who I can trust.”

Paul, stage 3 colorectal cancer patient

Our Approach

Patients
& Caregivers

We care about you as a person — what’s important to you, where you most need help and support, your health goals, your life goals. We couple this understanding with deep medical expertise and knowledge about your particular diagnosis and our awareness of what you’re likely to experience as you or your loved one goes through conventional treatment.

With this understanding, we then provide you with highly-personalized recommendations and links to evidence-based information as well as integrative medicine and supportive services that will make your life easier and more fulfilling throughout your healing journey.

To learn more about how TruePath can help you or your loved one, please contact us today.

Health Organizations
& Employers

The TruePath team brings decades of experience working for world-class healthcare systems (Beth Israel Deaconess, Dartmouth Hitchcock Medical Center, UCSF, Optum) combined with highly-respected and leading integrative medicine knowledge and expertise.

We understand the inherent constraints healthcare faces in treating the whole person: insufficient time, funding, infrastructure. And yet, we also believe that optimal outcomes are only possible when the unique needs and values of each individual are addressed and respected.

Cancer is a disease that severely alters every aspect of a person’s life: the physical, the emotional, the spiritual, and the practical. Conventional cancer treatment is only one small piece of the healing puzzle and, at times, prescribed treatments actually contribute to the pain and chaos of the situation.

Our HIPAA-compliant, patent-pending intelligent digital SaaS platform is customizable to complement your organization’s current medical offerings so that we can work together to provide more holistic healing care to your patients or employees. The result is better health outcomes, increased satisfaction and reduced costs.

To learn more about how TruePath can help you achieve these goals, contact us today.

Benefits to Partnering

Health Organizations
& Employers

  • Increase revenues and reduce cost of care (fewer skipped or cancelled appointments, decreased patient anxiety, higher patient satisfaction)
  • Better address “whole person” needs that often derail treatment plans
  • Easily connect with local and renowned national resources
  • Extend care beyond active treatment phase and into survivorship
  • Very low per-patient cost
  • Improve equity of care across patient populations
  • Customized and aggregated data analytics about your patients needs
  • Differentiate your organization and service offering from competitors 
  • TruePath supports cancer programs in achieving CoC Survivorship Care Plan Standard 3.3 requirement

To learn more about how TruePath can help you achieve these benefits, contact us today.

Integrative Medicine &
Supportive Service Providers

  • Cost-effective way to extend the reach of your offering to new highly-targeted and motivated customers
  • Patients and caregivers hear about your offering at the point in their healing journey when it makes the most sense, translating into higher customer conversion
  • Our stamp of approval brings strong credibility within the healthcare ecosystem

To learn more about how TruePath can help your organization reach new customers, contact us today.  

About Us

THE VISION FOR TRUEPATH emerged 10+ years ago when our founder, Julie Wheelan, was diagnosed with stage 3.5 colorectal cancer. Julie was 38-years-old at the time, with a husband and two young children (ages 1 and 5) and a flourishing career in marketing. Facing a daunting prognosis, Julie knew she needed to look beyond conventional medicine to other healing practices that could help optimize her chances of survival. And so, with deep determination and resourcefulness, she researched, vetted, and pieced together holistic healing support for herself and her family that included services such as nutrition counseling, exercise coaching, guided imagery, acupuncture, massage, horse therapy, jin shin jyutsu, and more.   

After completing treatment, Julie went on to partner with leading oncologist, Dr. David Gullion, in co-founding Marin General Hospital’s Center for Integrative Health & Wellness (CIHW), an in- and out-patient department serving hospital patients — namely oncology, cardiovascular, diabetes, urology, and gastroenterology — as well as caregivers and community members interested in prevention and wellness. In building CIHW, Julie brought a deep understanding of true customer-centricity, which she learned after spending 20+ years at world-class global consumer brands such as Harley-Davidson, Gap, Williams-Sonoma, Visa, and Jamba Juice.

As Director of CIHW and through her own cancer journey, Julie came to realize the importance of meeting patients where they are in life (rather than treating them as robots who need to be “compliant” with often emotionally and physically challenging treatment protocols) as the key to improving health outcomes and quality of life. And yet, in today’s healthcare environment, most health systems lack the time, incentives, training, funding and infrastructure to create holistic healing programs themselves, so patients miss out on proven healing solutions and providers, payers, pharma and employers capture only a fraction of the value available to them and their patients from the dynamic health ecosystem.

The vision for TruePath was born out of Julie’s desire to bring the healing powers of integrative medicine and supportive services to patients worldwide, wherever and whenever they desire, while simultaneously overcoming the limitations that physical programs embody by delivering healing care through a customer-friendly digital platform.  

Julie Wheelan

Founder & CEO

Julie is a visionary entrepreneur working at the intersection of healthcare and consumer innovation. Her background spans 20+ years of global business experience where she led numerous game-changing marketing and strategy efforts for world-class brands such as Harley-Davidson, Gap, Williams-Sonoma, and Visa. Through her experience of working for brands known for having deep reverence for the customer, Julie gained a keen understanding of how to forge deep emotional (versus simply “transactional”) customer relationships. ​

Julie was diagnosed with stage 3.5 colorectal cancer in 2007 and, after undergoing an emotionally and physically challenging year of treatment, she emerged with first-hand knowledge of how the current healthcare system can better serve patients as well as the important distinction between “curing” and “healing”. Her deep desire to champion a new paradigm for patient healing led her to co-found and direct Marin General Hospital’s Center for Integrative Health & Wellness (CIHW) as a means by which to provide patients in her own community with more holistic healing care. Under Julie’s leadership, CIHW grew quickly and today provides numerous in-patient and out-patient integrative and supportive services for patients, caregivers, and community members, including nutrition counseling, exercise coaching, acupuncture, guided imagery, psycho-social counseling, therapeutic massage, music therapy, art therapy, patient navigation, and more.

Julie “passed the torch” on her role at CIHW a few years ago in order to start TruePath. She received an MBA from Northwestern University’s Kellogg Graduate School of Management and a BA in Economics and Psychology from Northwestern. She is a frequent writer and speaker on topics related to healthcare and innovation, including “What Healthcare Can Learn From Harley-Davidson”. She lives in Mill Valley, CA with her husband and two sons.

MEDICAL TEAM

Heidi Memmel

MD, FACS

Chief Medical Officer

Fellowship trained breast surgeon employed by Advocate Medical Group. Surgical Director and Medical Co-Director of the Caldwell Breast Center at Advocate Lutheran General

David S. Gullion

MD

Founder and Former Medical Director of the Center for Integrative Health and Wellness, Marin General Hospital Associate Clinical Professor of Medicine, University of California, San Francisco

Ted James

MD, MHCM, FACS

Chief of Breast Surgical Oncology and Vice Chair for Academic Affairs, Beth Israel Deaconess Medical Center

Martin Rossman

MD

Nationally-renowned Integrative Medicine physician, guided imagery expert and medical acupuncturist. Best-selling author of “Fighting Cancer From Within” and “The Worry Solution”

David Whitehouse

MD, MBA, ThD

Outcomes-focused digital health leader. Former CMO of UST Global, Optum, and Catalyst RX

BUSINESS ADVISORS & CONTRIBUTORS

Robin Rice

Former retail CEO; C-level leader; board member; advisor; mentor

Steven Collens

MBA

CEO and Co-founder, MATTER; Senior Advisor, Pritzker Group Venture Capital; Director, 1871; healthcare startup mentor

David Glickman

Former Founder & COO, Lively (senior care innovation company); experienced entrepreneur and business strategist

Bob Abbott

MBA, MS

20+ years as General Partner, Norwest Ventures; Startup consultant

Elizabeth Ambrus

Product Manager

Former advocate for clients seeking free health and social services to underserved populations in the Bay Area

Our Beliefs

1

Each patient is unique. Each path to healing is as well.
2

Good medicine is grounded in solid, evidence-based science, is inquiry-driven, and is open to new paradigms of healing.
3

Integrative medicine offers the promise of a good life, even though it may not be an easy life, or even a long life.*
4

There is such an important distinction between ‘curing’ and ‘healing.’ Curing is what a physician seeks to offer you. Healing comes from within us; it’s what we bring to the table. Healing can be described as the physical, emotional, mental, and spiritual process of becoming whole.**
5

In changing the “terrain” of our bodies, we create the potential for altering the incidence and recurrence of certain diseases.
6

The hope of healing is always present. Even faced by an incurable disease, a person may still grow in such a way that, over time, the wound of their illness becomes a smaller and smaller part of the sum of their life.*
7

It is unethical to treat a patient for a disease without also supporting the patient in preventing recurrence or progression of that disease.

* Courtesy of Rachel Remen, MD
** Courtesy of Michael Lerner, PhD, President and Co-Founder of Commonweal

We’d love to share our solution with you!

Email us: julie@true-path.com

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